I love a
really good excuse to go shopping and one of my favorite shops is Natura, their branches are in Spain,
Portugal and Mexico so I can only shop when on holiday….
Natura stands for authenticity, excitement
and positive attitudes. The aim of the company is to awaken the senses of their
customers. The first store was opened in Barcelona in 1992 expanding two years
later throughout Spain. Operating a slow but safe development policy they have
chosen to stay as a mediuem sized company, so in many ways are a best kept
secret.
A beautiful,
peaceful shopping space is created with every outlet having its own unique
style. The clothes, accessories, gifts and books are chosen with great care,
even the wonderful music and lovely fragrances add to the general feeling of
calm. You always feel better for a visit to one of their stores.
Despite this,
there are aware of the social responsibility of the business, been committed to
lessen the environmental impact due to the production of their items by not
working with large factories and giving
priority both to little workshops/small shopkeepers. These means that they know
the people they work with and try to find out as much as possible about the
production process, labor conditions, etc.
Their aim is
that in buying in Natura is synonym
of love towards nature and respect towards life.
In order to
achieve the balance between principles and profitability they back projects
such as the Natura Award, with which has donated more than 1.5 million € since
1994. Also the Agua por Agua campaign, with has raised 123.416 € and built 133
wells of drinkable water in Burkina Faso, an African country in Sahel
(www.aguaporagua.org). The Natura award actively collaborates with social
projects, protecting the natural environment and the provision of humanitarian
and development aid.
Since its
creation in 1994, this award has recognized and appreciated the work of many
people and organizations with more than 1.7 million Euros. Hence, when you buy
in any Natura store, you are
contributing with this award in many ways.
I think its
important today to feel that you can help someone less fortunate when
supporting a company, my finial words are a quote from Natura.
We believe in
a better world. Thanks for being part of our dream.
https://www.naturaselection.com
for more details
Sara xx
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